Seo Traffic Spider asked:


The process of search engine optimization involves tweaking various aspects of your website and deals only with the organic search results. It has nothing to do with paid search also known as inorganic search or PPC. In order to improve your positioning in the organic search results, these guidelines will point out the tactics on how you can improve the visibility of your website.

Page Title:

Page title also referred to as the ‘title tag’ needs to be unique for each page of your website. This tag tells search engines and also the visitors what that particular webpage is all about. The title tag of each page should contain the business/website name followed with important information that relates to the webpage. One must avoid the following:

Recording a title tag that is not relevant to the information present on the webpage. Recording the same title tag across all the pages of the website. Recording long title tags.

Meta Description:

The Meta description tag gives both the search engines and also the visitors who perform a search on the search engine an idea on what the web page is all about. That’s why it’s important to precisely summarize the content of your webpage. It’s always safe to keep the meta description tag within 160 characters (including spaces), as the rest of it gets truncated. One must avoid the following:

Writing a meta description that is not relevant to the information presented on the webpage. Recording the same meta description across all the web pages of the website. Recording the meta description with only keywords.

URL Structure:

It’s important to create a URL structure that is friendly to the search engines as this will help in better indexing of your website. For this reason, it is essential to create appropriate filenames and expressive categories on your website. One must avoid the following:

Recording long URLs Recording the same URL across all the web pages. Recording deep nested subdirectories Recording irrelevant directory names.

Website Navigation:

A website that is easy to navigate can help the visitors to find the information they are looking for. It also helps the search engines in indexing the pages appropriately. It is important to ensure that all the web pages of your website are interlinked properly and also show the correct page when clicked on. The use of sitemaps both HTML and XML help the spiders to crawl the website easily and also index it. One must avoid the following:

Creating complex websites that are difficult to navigate. Creating drop-down menus. Developing a HTML sitemap in which the pages are not organized. Indexing the 404 page in the search engine.

Unique Content:

The content that is hosted on your webpage needs to be informative, such that it can elicit action. Ensure that the content is not copied and is 100% your own creativity. Keep the content focused around your primary keywords and ensure that the keyword density is around 2.75% to 3.21%. It is also good to keep changing the content on your website so that the visitors can see that the site is not static but dynamic with its content. One must avoid the following:

Using images that serve as textual content. Using long sentences. Incorrect grammar and spelling mistakes. Duplicate content on the web pages of your website. Stuffing keywords unnecessarily.

Anchor Text:

Anchor texts are links that direct visitors to the internal pages of the website or to an external page/website. Anchor text helps the users to easily navigate between pages and also helps the spiders to understand what the page is all about, that it is linked to. One must avoid the following:

Using general anchor texts. Using anchor text that is not related to the content of the webpage or is off topic. Using long sentences. Creating unnecessary links.

Heading Tags:

Heading tags are used to represent the heading of the content of the webpage. Heading tags range in 6 sizes – h1, h2, h3, h4, h5 and h6. These tags should only be used at the appropriate places. One must avoid the following:

Using one heading tag for the entire content of the webpage. Using too many heading tags throughout the content of the webpage.

Alt Tag Optimization:

Images can’t be read by a spider when they crawl on the website. Therefore, it is important to use alt tags for the images. It is best suggested to use the primary keyword as the alt tag following the contents that describe the page. One must avoid the following:

Using long filenames. Stuffing excess of keywords in the alt tags.

Robots.txt File:

A robots.txt file is used to prohibit the robots to crawl a particular page based on the nature and content of information that is available. This file must be placed in the root directory of your site and also named as robots.txt. One must avoid the following:

Search result pages to be crawled.

Website Promotion:

You can promote your website using offline promotion, online promotion, social media sites, AdWords optimization, Google’s Local Business Center, forming groups, forums etc.

Once you have implemented or taken note of all these tactics, do use the Google Webmaster Tools that will help you in solving many of the issues that are related to your website. You can also monitor the performance of your website by using Google Analytics.



Lonnie

Olesya Andrianova asked:


What is Search Engine Optimization (SEO)? It is the method of analyzing and constructing individual web pages, as well as entire site, so that they can be discovered by various search engines. Search Engine Optimization can make the content of your web pages more relevant, more attractive, and more easily read by search engines.

Do you want potential clients to find your site without spending a fortune?  If the answer is yes, then Search Engine Optimization is the answer.

The ideal time to have an SEO professionals optimize your site for top search engines is when it is first developed. This is vital because search engine-friendly web design is the foundation for a successful SEO campaign. A website that has not been designed to be easily indexed by the search engines will require changes, sometimes significant changes in order to become search engine-friendly.

The following is a quick outline of the Search Engine Optimization process that we have been using. Each of these stages is critical to the overall success of gaining top search engine positions and maintaining them.

1. Keyword Marketing Research and Analysis.

ASmart Solutions provides recommendations to assist you in selecting the best keywords for your particular SEO campaign.

2. Competitors Analysis.

At this stage we need to find out who your competitors are, what keywords are they using, and how well are they ranking.

3. Web Page Optimization.

We look at the technology being used to see if it might hamper the visibility in search engines. If there are any problems this may require a total or partial rebuild of the site. As well we look at what is known the more traditional aspects of SEO - the Meta tags, title tags, header tags and alt tags. Your website should be like a smaller version of the internet. Where appropriate, pages should link to other pages. In addition to internal links we also examine usability issues related to the navigation i.e. to ensure that users can easily find things on your website. And at the end we examine the use of keywords in your tags as well as within the text on your website.

4. Registering the site with appropriate online directories and establishing link exchange relationships with other quality and on-topic websites.

5. Measuring & Reporting the Results.

Optimizing your web site for search engines should be an integral part of your web design project, from the very beginning to the very end. Search Engine Optimization should be considered, and if possible, implemented, throughout the planning, design, development, and maintenance stages of your web site.

It’s very important to create your web site with SEO in mind. Changing a web site, or potentially even redesigning your web site, to optimize it for search engines can end up being an expensive proposition. Plan to create a search engine-friendly web site from the start.



Brett

Diana Barnum asked:


Search engine optimization (SEO) tips from successful Internet marketers can offer popular means of bringing more search engines and people to your websites. And more search engines plus more people is a simple formula for more clicks and sales, a win-win for online marketers in all niches.

So let’s cut to the chase, here are some top SEO tips form those who’ve been there, done that, with successful results:

1. Select a Keyword Rich Domain Name

This may not always be possible in many niche markets for the more popular keywords. Therefore you can focus on creating mini-sites that are keyword based. For example, if your website is about web hosting, you can create mini-sites about web hosting but with a lesser known keyword such as “low cost web hosting”.

2. Choose Search Engine Friendly URLs

Use search engine friendly URLs when possible. You want to be sure to use hyphens and underscores in all your URLs and preferably have the URLs be the keyword that relates to the page. For example, if the web page is about web hosting, then the URL could be web-hosting or web_hosting.

3. Check out your IP Address

For the websites you believe to be most important, ensure that they have unique ip addresses for each site. The reason this is important is many sites on a “shared” hosting service share the same ip address. If any of these sites have been banned by the search engines, it could affect your site’s ranking or even result in your site being banned as well, since it is sharing the same ip address.

4. Do some Keyword research

It’s important to do thorough research before deciding what keywords you’ll focus on when optimizing your website. A popular tool you can use is Good Keywords, a free keyword research software application.

Give these SEO tips a try and check your own results. See what works best for your products and services, and then repeat accordingly with new campaigns all year long to keep a healthy flow of traffic, clicks and sales coming your way.



Glenn

IC asked:


One of the main discussion topics among webmasters and social sites (forums, blogs, chat, etc.) is hosting. It is widely argued that monthly bandwidth as well as disk space allowance catch most user’s attention because they seem like such big numbers for such a small monthly fee, and in some cases if it sounds too good to be true then, it probably is.

The most important step is to slowly read all the features offered, fee disclosures, support availability, upgrade options as well as special restrictions. It is an understatement to say webmasters should know about hosting, but the truth is that most of us start knowing virtually zero about all the tasks and concepts needed to master to be successful in our online ventures.

Since the web is a fairly new concept and it is continuously evolving, webmasters need to adapt to these changes and be constantly updated as well as synchronized with online communities, and this is exactly where the most valuable feedback form can be found. The reason message boards and blogs pull so much attention to them is the the features they offer are viral in nature, so webmasters can take full advantage of these tools to discuss the ‘pros’ and ‘cons’ of these services.

As most people know, the best service is always the one which provides the best support and turn around times, so it is important to research companies which fit this description, a secondary requirement is for the hosting company to provide several upgrade plans which can be adjusted according to the web site and webmaster’s needs.

Another extremely important feature which needs to be taken in consideration seriously is SEO hosting. Besides hosting, search engine optimization is always in the tip of every webmaster’s tongue. Proper search engine optimization can bring considerable traffic to a web site and increase the webmaster’s earning potential, but very little is known about SEO hosting.

When we say SEO hosting we do not imply that the hosting provider should have a ‘organic optimization services’ but to provide optional tools which can be used to create link authority among web sites. Webmasters know that links can be divided as: one-way, reciprocal or two-way, three-way, etc. The average webmaster will always have more than 2 domain names and sites associated with them but they are located in the same machine with the same IP address and one C block. SEO hosting should provide the option of having different IPs for each web site with additional C block locations, which will often help a webmaster’s link campaign.

Summarizing, the most important features which need to be found in a hosting provider are: top-notch support, SEO features, upgradeable packages and pricing.



Bernice