Gerald Faustia asked:


Selecting a web host for a smaller business verses a larger business can be different in several ways, because often time a smaller businesses website is smaller and less complex then a website a larger business might have. Also, while a larger business can afford to “shoot the works” and can easily afford to pay for extra features and services that they may not even use, a smaller business owner will tend to like to keep a closer watch on the expenditures with regards to their web hosting services.

Just heading out blindly on the net looking for a web hosting service can be difficult, because there are so many of them and they all offer a wide variety of features and services as well as prices. It is for this reason that you need to study up a bit on web hosting services and come to a determination as to what you do and don’t need in your web hosting service features and functions.

There are many basic plans that are in the $5 price range that you may qualify for if you are a small business owner but they have absolute minimum services and features. If you have a business website that has less than one-hundred pages and you don’t plan on doing any Internet marketing then you may want to consider one of these easy to find “entry level” plans.

One of these entry level,plans would work great if your website is not going to have any streaming videos in it and is a basic and simple website. You might also want to consider what is referred to as shared hosting and these plans are in the $10 price range. Feature advantages of a shared hosting is that they have broader bandwidth and storage capacity compared to a standard plan.

If you are going to be using your website for Internet marketing then you will definitely want to give some thought to your strategy for SEO or search engine optimization. Far too many new Internet business people think that the products or service that they are going to market on the net are so in demand that they won’t have to do much in the way of promoting, because they will “catch fire” and take off on their own.

This is almost virtually without exception a mistake and you will have to do some promoting of your website with SEO like it or not. You will have no problem locating a web hosting service that offers SEO services but it will cost you money. The other option is to do the SEO yourself in which case you will need certain tools made available by your web hosting service.

One thing that you will want to know is whether or not your hosting service currently creates site maps and if they automatically ping Yahoo, Google and Ask after you have upgraded or added a page to your website. There are a few other tools that you will need to have to do your own SEO but the best way to find out about them is to take the time to research SEO tools on the net and learn about them.



Teresa

Robin Dale asked:


We all know that Search Engine Optimization (SEO) is the best and most effective way of marketing a website. It is the most efficient method for driving traffic to your website.

Google largely values backlinks that your website may have from some other relevant websites with barely any outgoing links. Generating backlinks is still very important to gain Search Engine trust and to boost up your rankings. So, it would be good, if you find any way to get few backlinks for your site from relevant sites.

But, it is not always possible to get backlinks from the relevant site as other sites are your competitors and why would they provide a link to your website?

With the motive of clearing out illegitimate techniques of SEO employed by black hat users, Google has given a set of restrictions that prohibit black hat users from using their techniques to play with Google’s Algorithms. And, one prominent restriction among these is: Google does not consider any backlinks from other websites hosted on the same C Class IP as yours.

If you want only to increase the Page Rank of your website for flipping, then multiple C Class IP hosting is not the one you want to waste your time on. But, if you’re looking to rank your website for a particular keyword, if highly targeted traffic is what you are craving for then multiple C Class IP hosting is the best thing for you.

C Class IP Explained

Basically, an IP consists of 4 parts: Class A, B, C, D divided by “.”. These numbers are given to identify a particular network and a host on that network.

Now, as we mentioned above that Google does not count backlinks from websites that are hosted on IP Addresses in the same IP C Class as your website is hosted, it might get little complicated for utilizing backlinks for ranking. However, this trick surely has a solution. What you can do is create your own websites and trick Google into counting the backlinks.



Simply, you need to create websites on different C classes and place your backlinks on them. The entire procedure is extremely simple, provided you arrange for Multiple C Class web hosting. Once you avail this requirement, all you have to do is registering 10 different domain names in accordance with the niche of your website.

Create WordPress blogs on each domain and craft exclusive, keyword rich articles for these blogs. And then easily get your keywords hyperlinked and backlinks them to your website.

When it comes to boosting your position on SERPs, these backlinks work wonders. They efficiently boost your search engine rankings for your specific keywords as you have backlinks from 10 different websites all of which have low outbound links. This step increases your trust rank amazingly and opens a huge funnel for traffic from Search Engines.

Hence, Multiple C Class IP Hosting is a successful way to enhance your search engine rankings. However, link building is somewhat an expensive option but Multiple C Class IP hosting makes it simple and effective for low budget webmasters.



Ruby

Peter Taylor asked:

Search engine optimization is a monitoring & reading activity and totally depends upon the contents and structure of the website, so it is time consuming job. SEO is a continuous process, depends upon the update in algorithm of the search engines. Each search engine have their own algorithm technology. The search engine like Goggle loves unique contents with unique title tag, MSN gives higher appearance in search results for those having high link popularity and good title tag, Yahoo gives importance to description tags etc, Therefore a site may rank high in one search engine and lower in another.

Nobody can say that search engines technology will always remain constant; it may change and improve as per the new search techniques and ideas. If an expert guarantees you about number one position for life time then that is a tip off that they are not really an expert.

Today’s market is very very competitive and if you want to command the market and want to become leader in the market; you should be always ahead of your competitors. In the internet marketing if you stop doing SEO activities then you may or may not remain in top 10 to 20 results. It is totally depends upon how much competition do your business have.

For eg. suppose my company is offering web hosting services and in today’s date web hosting field is very competitive. So for web hosting keyword today I am in top 20, but it is possible that I may not remain in top 50 results in future. But if you have less competition then your results will remain stable which helps you to increase the chances of appearing in top search engine ranking results.

Therefore there is no way to guarantee specific search engine rankings over a duration of time because constant “algorithmic” modifications within individual engines can cause placements to rise, slip or be lost all together.

As per my experience, SEO is a time consuming activity. In this field, results are not immediate, just conduct SEO activities and wait for few days to know results of your working. From last one year I am in search engine optimization field and I found that Google updates its database (google dance) every three month (may take more than three months also) and that’s why you can see changes in Google Page Rank for every three months. Search engine ranking positions of every search engine changes daily or weekly and its depends on how much competition the given keyword have.

Javier

Asif Khalil asked:


Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors’ techniques.

The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you’ve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where there’s a need, there’s an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm isn’t in your budget, consider using SEO packages to optimize your site yourself.

A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

SEO tools compared

While we’ve listed numerous features of each SEO tool, these comparisons are summaries only.

Internet Business Promoter (IBP)

Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

1. Page optimization

* Generate, analyze, and edit keywords

* Optimize for the top 10 search engine rankings

* Optimize the title, link texts, and other parts of the web page

* Validate the HTML

* View the site via a spider simulator

2. Page promotion

* Submit your site to search engines and directories

* Search for sites that might add a link to your site

3. Results tracking

* Verify search engine positions automatically

Price: $179.95 or $349.95.

LinksManager

Links Manager is designed to help users manage reciprocal linking. It doesn’t require any software downloads, and current links pages can be imported into it. Some of its features:

Link organization and formatting

* Organize your links into multiple categories, subcategories, and “most popular links” lists

* Store the links on your own server

* Highlight newly added and featured links

Link management and tracking

* Remove dead links temporarily via a dead link checker

* Check whether or not reciprocal links at other sites exist

* Rotate links automatically

* Deny link submissions according to the criteria you set via a blacklist

* View the most popular keywords on your links pages

Price: $19.95 a month.

SEO Administrator

SEO Administrator automates website promotion with tools that can do these tasks:

Keywords and site visitors

* Track your site’s position for your keywords in over 30 search engines

* Report on the keyword weight and density of your site as well as of competitors’ sites

* Suggest keywords that are relevant to each page

* Analyze your site logs to find out about site visitors, keywords used, referrers, and more

Search engines and directories

* Check which pages at your site have been indexed by various search engines

* Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories

* Show the automated descriptions that search engines display for your pages

Price: from $70 to $150, depending on the version.

SEO Elite

With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors’ web pages:

* Keyword density and prominence

* Their h1 and h2 headings

* Their meta keywords

* Whether their site is listed in the Yahoo directory

* Which websites your competitors are advertising on

Concerning link partners and search engines, SEO Elite can:

* Find thousands of possible link partners

* Track details about pages with inbound links

* Check whether or not reciprocal links at other sites exist

* Indicate which of your pages search engines have indexed

* Keep a record of where your site is ranked for search terms

Price: $167.

SEOToolset

The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

Your website

* Keyword density analyzer

* Keyword selection tool

* Reports on rankings for keywords, page names, and indexed page counts

* Link partner finder

Search engines and directories

* Engine-specific keyword research

* Traffic checker for keywords

* DMOZ category selector

* Search engine submission tool

* Search engine ranking monitor

Your competition

* Keyword research summary

* Link analysis of inbound links to competitors’ websites

Price: $90.00 per quarter per site.

Web CEO

The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:

At your website

* Keyword research

* Website optimization

* Inbound link tracking

* WYSIWYG website editing and file uploading

* Link checking

* Website monitoring

* Stats analysis to track visitors, ad campaigns, transactions, and more

Search engines and competition

* URL submission to search engines

* Search engine rank checking

* Tracking who links to the competition

Price: $295 for one person. A free version is also available.

WebPosition

WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:

Determine your position in search engines

* Create search engine ranking reports

* Monitor your site’s placement in search engine results

Research and choose keywords

* Identify the most searched and least competitive keywords

Optimize your pages

* Compare your pages to those of top-performing sites and specific competitors

* Detect when your competitors’ pages have changed

* Be alerted to changes that could affect your site rankings

Design and submit your pages

* Use Page Builder and Upload Manager to design and maintain your site

* Submit your site to search engines with the Submitter tool

Analyze your results

* Track the correlation between search rankings and revenue

* Import top-performing keywords

Price: $149 or $349.

How to hire an SEO firm

If you’d prefer to hire an SEO firm instead, do your research. You’ll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.

While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site’s position in search engines. In reality, these techniques may get your site banned from search engines.

If you’re considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms’ clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.

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Erin