James Saunders asked:


Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google?

Web Content (Mass + Keywords) + Links = SEO

Image Text or Javascript?

Question: Navigation is based on images, again if these are images of text?

Answer: Search engines obtain links very considerable and only read text. they like to match the topic of the target page to the text in the link that pointed to the page. Avoid Javascript.

what to do: Use text only navigation. the text and containing elements can by styles with CSS to set up them look like images, give a background image, or at least rearrange them look a little fancier. The optional is to ensure that there is some text based navigation elsewhere on the page.

Gains: Search engines will be able to match the topic of the target page with the reputation (link text). A higher relevancy is better. Ensuring there is text on the page will also help the visually impaired who use text only browsers in conjunction with braile output devices or text to speach software.

Links, and Link Relevancy

Question: You want lots of links to your website?

Answer: Although links may be great for visitors and search engine spiders, the true appraise of the link may not be fully clear to you. Visitors are unlikely to click on irrelevant links and search engines hate them. Reciprocal links (you link to me, and I’ll link to you) can be of use when associated, but carry less weight in the search engines than one way inbound links.

what to do: Avoid link farms (pages of links, for the sake of links), treat reciprocal link requests with anticipation and stay associated.

Gains: Spending time and thought on your link profile will ensure natural growth of links. Search engines hate anything that looks artificial, or anything that could be interpreted as ‘Search engine Trick’.

Duplicate Content

Question: A webmaster copies content from another website, or sets up numerous sites which are identical, or very similar. Is this mechanism works?

Answer: search engines apply echo content filters to the search results. Although the idea of increasing the market share is a bona fide idea, thousand similar sites is not the way to go about doing it. Efforts put into the secondary sites will be forfeited.

what to do: endorse all of the pages on each of your sites are unique. Querying a search engine for an exact match of long strings of text will show you if the content is bring up elsewhere. If a webmaster does have facsimile pages and wishes to avoid any penalties or filters, the webmaster must choose one page to have the other identical pages redirect to. Redirects are covered later. You may also use random RSS Feeds that are mixed before show up on each page. The RSS have the ability that are always have fresh content but only if you mix 3 or more RSS feeds you will get a unique result and not what all the other sites have that are using the same RSS feeds.

Gains: Your efforts are not wasted, time and money can be saved. Always Fresh content from the RSS Feeds.

Numerous Sites

Question: Following on from identical content, there are numerous sites. A single webmaster has a certain number closely themed sites, all inter-linked and hosted on the same IP address.

Answer: This is seen as search engine Frame-up, the linking structure and numerous sites just isn’t natural. Penalties can apply.

what to do: Such site structures can work if set out properly. this means that each site must reside on it’s own IP address where, at least, the C class is different. IP address are covered later.

Gains: Increased market share, effectively linked and spiderable sites, no penalties applied.

Unfriendly URLs

Question: The URL (web address) of some of your sites pages look like domain dot com/product.php?id=2346&category=665&sid=f29a3483270cc10b3783706916216e3a

Answer: Search engine spiders are getting better and following and indexing these form of URLs, bit not all of them. The spiders are scared of getting caught in an endless loop of identical pages with 1000s of different URLs. they are also off putting to your site visitors who could surely remember mydomain dot com/products/cars/boostvalves.

what to do: Use Search Engine Friendly URLs. If you are running the Apache webserver on Linux enabled server use mod_rewrite to translate the URLs into something nicer

Gains: Higher chance of being indexed by more of the search engines, keywords in your URL, higher chance of being clicked on in the SERPs

Redirects

There are two main redirects, based on the HTTP specification

301 - moved permanenty

302 - moved temporarily

You should use 301 redirects where ever possible. this can be done in your server side scripting, eg

Code: php

header(”HTTP/1.1 301 Found”);

header(”Location: w w w newdomain dot com/”);

redirects can also be set up in your .htaccess file, if you run the Apache web server

IP addresses (C class)

IP addresses are the numerical addresses of computers connected tot he internet. For ease of reading they are broken down into four parts, each called an octet as they contain 8 bits of data when written in binary form. An example my be 62.85.68.114. in this case the C class is 68 (and everything up to it), so if you have a few sites hosted on this IP they would all have identical IP addresses. If each had a single IP address that started 62.85.68. then they all share the same C-class IP address. As the allocation of IP addresses within a server involvement is usually configured so that each server has it’s own C-class; this means that a search engine knows hat all sites on the same C-class IP address are all located on the same server

Your competitors might not be standing still; neither should you.



Timothy

Olesya Andrianova asked:


What is Search Engine Optimization (SEO)? It is the method of analyzing and constructing individual web pages, as well as entire site, so that they can be discovered by various search engines. Search Engine Optimization can make the content of your web pages more relevant, more attractive, and more easily read by search engines.

Do you want potential clients to find your site without spending a fortune?  If the answer is yes, then Search Engine Optimization is the answer.

The ideal time to have an SEO professionals optimize your site for top search engines is when it is first developed. This is vital because search engine-friendly web design is the foundation for a successful SEO campaign. A website that has not been designed to be easily indexed by the search engines will require changes, sometimes significant changes in order to become search engine-friendly.

The following is a quick outline of the Search Engine Optimization process that we have been using. Each of these stages is critical to the overall success of gaining top search engine positions and maintaining them.

1. Keyword Marketing Research and Analysis.

ASmart Solutions provides recommendations to assist you in selecting the best keywords for your particular SEO campaign.

2. Competitors Analysis.

At this stage we need to find out who your competitors are, what keywords are they using, and how well are they ranking.

3. Web Page Optimization.

We look at the technology being used to see if it might hamper the visibility in search engines. If there are any problems this may require a total or partial rebuild of the site. As well we look at what is known the more traditional aspects of SEO - the Meta tags, title tags, header tags and alt tags. Your website should be like a smaller version of the internet. Where appropriate, pages should link to other pages. In addition to internal links we also examine usability issues related to the navigation i.e. to ensure that users can easily find things on your website. And at the end we examine the use of keywords in your tags as well as within the text on your website.

4. Registering the site with appropriate online directories and establishing link exchange relationships with other quality and on-topic websites.

5. Measuring & Reporting the Results.

Optimizing your web site for search engines should be an integral part of your web design project, from the very beginning to the very end. Search Engine Optimization should be considered, and if possible, implemented, throughout the planning, design, development, and maintenance stages of your web site.

It’s very important to create your web site with SEO in mind. Changing a web site, or potentially even redesigning your web site, to optimize it for search engines can end up being an expensive proposition. Plan to create a search engine-friendly web site from the start.



Brett

Brainpulse asked:


Today’s SEO is not about hit and trial method of discovering the best techniques for SEO. People earn money from each hour they spend on Internet. However, this can be done only if you employ the correct strategy. So, let us discuss one of the simplest and sure shot methods of search engine optimization engaged by some of the most successful companies in the online world for easy SEO. Let me warn you that at times, it may demand a lot of efforts, hence, do not hesitate or feel tired in the middle of the process as it usually reaps great results in the end.

We all know that Google largely values backlinks, irrespective of the fact that it is one of the oldest techniques used in the game. Hence, gathering backlinks is still quite important for gaining Search Engine trust and boosting up your rankings. With the motive of clearing out illegitimate techniques of SEO employed by black hatters, Google has given a set of restrictions that prohibit black hatters from using their techniques to play with google’s Algorithms. And, one prominent restriction among these is: Google does not consider any backlinks from other websites hosted on the same C Class IP as yours.

Defining C Class

Basically, an IP consists of 4 parts: Class A, B, C, D divided by “.”. These numbers are given to identify a particular network and a host on that network.

Now, as we mentioned above that Google does not count backlinks from websites that are hosted on IP Addresses in the same IP C Class as your website is hosted, it might get little complicated for utilizing backlinks for ranking. However, this trick surely has a solution. What you can do is create your own websites and trick Google into counting the backlinks.

Elaborately, you need to create websites on different C classes and place your backlinks on them. The entire procedure is extremely simple, provided you arrange for Multiple C Class web hosting. Once you avail this requirement, all you have to do is registering 10 different domain names in accordance with the niche of your website. Post this, create wordpress blogs on each domain and craft exclusive, keyword rich articles for these blogs. And then easily get your keywords hyperlinked and backlink them to your website.

When it comes to boosting your position on SERPs, these backlinks work wonders. They efficiently boost your search engine rankings for your specific keywords as you have backlinks from 10 different websites all of which have low outbound links. This step increases your trust rank amazingly and opens a huge funnel for traffic from Search Engines.

Hence, different C Class IP Hosting is a fruitful way to enhance your search engine rankings. Also, it has been recognized as the hottest and latest search engine optimization strategy engaged by webmasters today, to stand clear in the competition. Especially, in cases of limited finances, this method has shown surprising results by obtaining optimum results. Though, link building is somewhat an expensive option but with Multiple C Class IP hosting, it all becomes simple.



Kristin