meenakshi gupta asked:


If you are small business owner who is attempting to figure out the best way to implement search engine optimisation (SEO) and your target audience only consists of your local geographic location, luckily there is a way to make your efforts more effective, techniques that will see you listed higher faster.

Not many people realise that local SEO can be implemented in order to ensure your site is indexed in the correct geographic location. Google is the most popular search engine however the results it displays on Google in the UK and the results it displays on Google in America are significantly different.

You see Google places massive emphasis on relevance therefore what would be the point in showing an American company to a British audience? It is for this reason that Google takes into account local search engine optimisation (SEO) and your competition will consist of those companies targeting the same keywords in the same location as you. I want to run through a few ways of ensuring your site is locally optimised. for more detials:-www.sitemap-makers.com.Two factors Google consider when deciding where your site should be indexed is you top level domain and your hosting locality. So to ensure you are listed in the correct index, make sure your domain represents your target country ie. uk - United Kingdom Com - USA - CA - Canada etc…

The other factor is your hosting account. Google will use the IP address of your site to establish where it should be indexed. for visit detials:-www.greatseosecrets.com.This is more powerful than the above factor therefore if your hosting account is in the US but you have a co.uk domain, your site will be listed in the com index.

Another of enhancing your local SEO, is to link to other local sites, look for government sites, business directories, contact pages and other businesses within the area to link to. This will have a dramatic impact on where your site is indexed and the position of your site. Also try and write your content for the people in the area you are targeting, not every English speaking country uses the same phrases or slang. This will not help your search engine optimisation (SEO) results but will help your visitors become more profitable.

Another way of making sure your site is locally targeted is by submitting your site to Google webmaster tools and using the settings to select the country your site is targeting, this is very effective and you should see results within the first month.



Gregory

Rajiv Seo asked:


Choosing the Web Hosting Providers:

Web hosting is a common term used for promoting one’s business or personal interest. Whatever the purpose may be, choosing the right kind of web hosting features available in market is essential. The free web hosting where one doesn’t need to pay to host, have their own pitfalls too because of the increased number of advertisements. Thus the individuals looking for serious web hosting or to serve business purposes are advised to stay away from the free web hosting types as the customers/viewers will not be impressed with the people who can’t afford their own web hosting. The free web hosting also has several limitations in terms of presentation and advanced technologies.

The other type of web hosting is the shared hosting where the companies set up few servers which handle hundreds of websites. The customers share the common servers to host their websites which makes them the most economical option, apart from relieving one from maintaining the server. As this is paid web accounts the hosting companies offer customer services, uptime guarantee, a contract and many other features. But on the flip of the coin, they have the risks of slower processing time as many computers share the common server which also poses security threats. Reseller hosting, dedicated hosting and server co-location are other categories of web hosting.

Considerations for Choosing the Best Provider:

Here are few important points which can be counted for selecting the right web hosting providers and also to compare the various companies:

-Customer services provided along with the company’s experience in the field, security, and scalability. Setup fees and the affordability for the web space provided.

-Technically the beginners should look into the control panel offered by the companies, availability of POP email account, unlimited space transfer, and FTC transfer limits.



Maria

Dr. Mohan Dewan asked:


Introduction

Intellectual assets are created when the thought processes of the human mind are converted into material form, either by reproducing them in writing or recording them orally or digitally. Intellectual assets which can be protected by law are termed Intellectual property (IP). Thus all forms of intellectual property are intellectual assets, but all intellectual assets are not intellectual property. Again intellectual property can be classified as ‘statutory’ intellectual property such as Patents, Trade Marks, Copyrights, Industrial Designs, Plant varieties, topographies of printed circuits, geographical Indications and ‘non statutory’ such as trade secrets, confidential information, trade dress, the equitable right to prevent ‘passing off’.

What is an IP professional?

An IP professional is a person who firstly is able to recognize intellectual assets, is able to differentiate between an intellectual asset and intellectual property, and is able to classify an identified intellectual property into its various forms. Secondly, once an intellectual property is identified, the IP professional, such as the Patent Attorney or Patent Agent or the Trademark Attorney or Trade Mark Agent is able to provide cost effective solutions to fortify the intellectual property to the fullest extent possible. Thirdly, once intellectual property rights are obtained the IP professional, typically an IP manager, optimally manages these rights by timely renewals, periodic audits, being alert about breaches, extending the rights to other countries and products or services. Fourthly, in the event of a breach of these rights which may be in the form of infringement, piracy, counterfeiting, passing off or violation of the terms of an agreement, again an IP professional, typically an IP litigator - is able to advise the intellectual property right holder on the best possible solution not only to seal the breach but also to prevent its recurrence in the future. Another class of IP professionals are involved in IP transfers. These professionals generally lawyers help in negotiating and preparing the documents needed for the assignment or license of IP rights from one person to another often from one country to another. The IP professionals are also responsible for supervising due diligence of the IPRs being transferred. Finally for identifying new technology and progress of an organization, again an IP professional such as a Patent Analyst or an IP researcher is able to conduct searches in these areas, map the search results and provide danger free unhindered routes for future growth. Therefore, IP professionals assume several roles in the furtherance of the commercial and technological progress of an organization. It will be appropriate now to examine the qualifications, skill sets, functions and responsibilities of IP professionals in each of these roles.

At one end of the scale we have the Analysts and Researchers. These professionals fall in two distinct verticals: the legal and the technical. In the legal vertical the IP analyst and researcher analyzes and researches IP case laws and precedents to identify specific issues in legal proceedings. For instance, in the field of Patents, specific legal issues relating to patentability and inventive step with respect to particular jurisdictions like the USA or Europe or India may be required to be researched or analyzed in a specific case. Again the exact interpretation of the sections of the Law in specific jurisdictions may be needed so as to be able to manufacture, export or import a product. Legal researchers are generally lawyers and part of Legal processes Outsourcing firms [LPO] On the other hand technical research and analysis involves study of patent and non patent literature to determine where an organization faces infringement, where modifications or adjustments in technology may be needed to avoid infringement. The technical researcher is generally an engineer or post graduate in the field being researched or analyzed. In both cases the analyst and researcher is also equipped with knowledge domain, knowledge of internet databases and of the tools for searching and mapping generally as part of a KPO. i.e. a knowledge process outsourcing firm.

The next IP professional is the IP prosecutor, typically a Patent or a Trade Mark Agent. These professionals are often referred to as IP Attorneys or Trade Marks and Patent Attorneys. These professionals assist enterprises in identifying their IPs, in consultation with in house IP managers, preparing the documentation necessary for obtaining and securing the Intellectual property right and prosecuting the application through the maze of administrative and bureaucratic rules and regulations set up by each country for the grant of these IPRs. In the field of Patents the IP professional is expected to have expertise and qualification in the Patent system of the country in which he practises at the same time he/she is required to be technically qualified in the field to which an invention relates. The patent specification which leads to the grant of the Patent needs expert techno-legal skills so that the rights which are granted are sturdy and well fortified and can withstand the onslaughts of the market place. In countries, such as India, the IP prosecutor also needs to have argumentative skills to argue proceedings before the IP office. In the field of Trade Marks, the IP professional such as the Trade Mark Agent, is a person qualified under the Act of the Country and needs to have basic skills to identify protectable trade marks, classify the trade marks to be protected into appropriate classes and argue matters before the IP office of the country. The IP prosecutor may or may not be a lawyer, but he also generally directs the work of the IP analyst and researcher assists the IP litigator in counselling and opinion work.

Finally at the other end of the scale is the IP Manager. The IP manager is a corporate assignment and therefore the IP manager is generally attached to one enterprise or a group of enterprises, although recently a few independent IP management firms have set up shop. The in house IP manager acts as an interface between the enterprise management and the other IP professionals in connection with the IP of the enterprise. On the other hand the independent IP management firms involve themselves with tasks such as IP brokering, [bringing together IP owners and investors], IP Audit, due diligence of the value and validity of the IP which is sought to be transferred. The IP manager usually has some qualification or experience in management administration, typically marketing or finance in addition to legal qualifications [which are optional].

The high profile IP professional is the IP litigator involved in trial work through various tiers of the Courts in the Country. The IP litigator prepares case papers and arguments either in support of the IP holder or in the defence of a Patent, trade mark, design or copyright infringement. The litigation may be in the nature of a civil suit or a criminal case and it may be involve the original trial or the appeal. The IP litigator is generally a well experienced lawyer and often is part of a team of lawyers. The IP litigator must have in depth knowledge of the rules of procedure of the court in which the litigation is proceeding and have persuasive skills of argument and cross examination. The IP litigator is supported by both the IP prosecutor and the IP analyst and researcher.



Charlie

dylan asked:


Technically sound Nokia Corporation is another feather in Nokia’s illustrious cap. The ravishing Nokia 6500 Classic is here. The Nokia 6500 Classic is an extremely stylish 3G mobile phone with a 2 inch 16.7 million colour screen supporting a resolution of 320 x 240 pixels. The handset measures 109.8 x 45 x 9.5 mm and weighs 94 grams and comes with 1GB worth of internal memory. Now, you can carry your entire world of entertainment with you.

The Nokia 6500 Classic works on Quad Band technology ensuring global connectivity. The phone has also got 3G, Bluetooth, EDGE, HSCSD and Micro USB. You can easily access the Internet with features like WML WAP 2.0 Browser and XHTML Browser over WTCP/IP. On imaging ground, the Nokia 6500 Classic has an integrated 2 megapixel camera with flash and dedicated capture key. The phone also features landscape and horizontal camera modes offering desired imaging results. The device supports H263, MPEG4 and 3GPP video playback as well as video streaming.

If you are fond of music and want to listen to music on the work or play, then, the Nokia 6500 Classic turns into a very good music tool. The phone is equipped with an integrated music player. The good thing with it is that it supports a number of formats including MP3, AAC and eAAC+. For game lovers, it has features like embedded Java games. If you want more games, then, you can get them downloaded from the Internet. The Nokia 6500 Classic also comes with e-mail attachment feature which helps you to send and receive e-mails right at your fingertips just like as nokia n95. Additional features include Nokia Xpress Audio Messaging, video ringtones, voice commands, hands free speaker, push-to-talk, offline mode, WCDMA, countdown timer, predictive text etc. With the Nokia 6500 Classic enjoy up to 3.5 hours of talktime and up to 216 hours of standby time.



Kelly

James Betchley asked:


1.Choose an Established Web Hosting Company - Perform a whois search for the domain name of the web hosting company you plan to use, discard any potential web hosting companies who have not been established for at least a year – most web hosting companies fold during their fist year of service, leaving their few clients out in the cold.

2.Customer Support/Service - This is repeatedly and quite rightly recognised as the most important factor in choosing a web host, it doesn’t matter if you are the Bill Gates of server administration –  if your host goes down and you cant get hold of them when you need to you are loosing money. Ensure you are getting 24/7 customer support – phone a potential host on a Sunday evening and ask them some technical questions, if you are happy with their response, move on to the next stage.

3.Domain Name - Only ever choose a web hosting company which will allow you to have your own domain name, many free web hosts will give you a sub domain eg. yourcompany.freehost.com when you really want yourcompany.com free hosting may sound great but connection speeds will be slow and you will loose credibility with your customers – it just looks unprofessional.

4.Uptime - Most web hosting companies will publish server up-times. Don’t be fooled by an up-time of 99%, this means the server is down for an average 7.2hrs per month or 3.6 days per year – that’s 3days 14 ½ hours that you are not making money. It is therefore imperative that you choose a webhosting company, which has a 99.99% uptime guarantee.

5.Bandwidth - Bandwidth i.e the speed of your connection should not be confused with web hosting data transfer allowance, which is the amount of data that can be transferred too and from your server or website per month and is measured in Gb. Most web hosts actually incorrectly use the term web hosting bandwidth in place of data transfer allowance, and it is important when choosing a web host, you choose one with a quick connection.  Most web surfers will give up on a page if it takes more than 20 seconds to load – ask web hosting companies about their connection speed, at least 30MBit should be what you are aiming for. If you can’t find published data, then visit the host’s site at peak times and rapidly surf through it’s pages – they will be using the same connection to the web,  if you are happy move on.

6.Type of Hosting - Do you need a dedicated server, or will you be better of with shared web hosting, this comes down to certain factors such as expected traffic and security.  Dedicated web hosting is much more secure and will give customers much more confidence when using your site in addition your bandwidth will not be effected by the traffic of other sites hosted on the same server – cost will be the major factor in this decision as dedicated hosting is substantially more expensive.

7.Security - do the web hosting company you are looking at offer an SSL, Secure Socket Layer security is a must have for anyone intending to take payments over the internet, it is a way of encrypting transfers that makes paying on line safer and more attractive for your customers.

8.Platform - Linux or Windows, making the decision as to which is best comes down to what you want to do with your web space. Both Systems can host Multimedia both can host dynamic content, but the question becomes you need to run Windows based applications on your server? If so then you have no choice but to use a Windows Hosting solution, if the answer is no then can make your decision based on other factors such as choice of host, cost and reliability. Linux is cheaper, as you have no licensing fees to pay Microsoft, Linux is generally more reliable as it was designed for server use and being open source has been developed to the stage where it is almost bug free. The Linux based database applications are much more powerful and allow much greater flexibility in creating your site.

9.Disk Space - you should see how much space your web files take up on your computer before deciding upon a package, taking into consideration the fact that as the business grows so too will the web site.

10.Data Transfer Allowance - the maximum amount of data transfer that visitors on the site can achieve each month measured in gigabytes. If you choose a package with an inadequate amount of bandwidth, your web hosting company may charge you to access more.

11.Backups - How often is your data backed up what happens if there is a server failure.

Money Back Guarantee - Most hosts will have some form of 30 day money back guarantee.

12.Statistics - These tell you who is visiting your site, when they are doing it and which pages they are looking at, it will also tell you which page they land on first, all of which help you to market you site more efficiently most even record which browser visitors to your site are using which can be invaluable information for targeting software for example.

13.SEO -  Search Engine Optimisation is the process of getting your website indexed and then ranked by the top search engines, such as Google, Yahoo! and MSN, for the uninitiated this can be a very daunting and time consuming process and many good web hosts provide a Free rudimentary SEO service, in any event nearly all will submit your site to all of the top search engines for indexing. An additional incentive being offered although not really SEO ,is the inclusion of Free Google Adwords or similar coupons which help to get you started with one of the many pay per click ad campaign providers.

14.Databases (Number & type) - If you intend to host a blog, or use any form of content management system (CMS) you will need database functionality, the best supported and most widely used is MySQL, you will generally need 2-4 per domain name, for blogs, product catalogs, CMS, banner rotation etc.

15.Scripting - What do you wish to use? CGI, PHP, Perl, Python, SSI, the type will depend on the databases you wish to use and the level of server side scripting you wish to perform.

16.Number of Email accounts  - Ensure you have enough.

17.Sub-domains  - Ensure your host will allow you a sufficient amount of sub-domains, for blogs, faqs, etc, these allow you to use different content management and security systems for each as well as many more email options.

18.Price - With Web Hosting as with anything else you are going to get what you pay for, that said there are some great bargains out there and so long as you follow these steps and the plan you are looking for meets your requirements (above) then go for it, just beware of some of the completely free hosts as they will lack certain functionality. Conversely avoid paying too much, or choosing features you know you will never use.



Hazel