Archive for the ‘Business’ Category

No Protectable IP? Maybe No Funding

Saturday, November 28th, 2009
class c ip
Stephen Furnari asked:


I was recently a presenter at a conference on raising investment capital for early stage and emerging companies. One of my co-presenters, John Ason, is an angel investor and the other presenter, Jonas Wang, Ph.D., is a partner in Sycamore Ventures, a venture capital fund.

In their presentations, both John and Jonas described their funding criteria, which was fairly textbook for an angel investor and venture capitalist. John invests in early-stage, pre-revenue companies where his technical and business background can provide some value-add to management, and Jonas invests in later stage opportunities, for example a B, C or D round financing.

What I found unusual about John’s and Jonas’ funding criteria was that they both require an investment candidate to have intellectual property that is patented (or patentable) as a condition to funding. That is, if a company seeking capital does not have patentable IP, neither John, nor Jonas, will consider the company as an investment candidate.

Quite often, early stage investors prefer investing in companies with exciting intellectual property, or the existence of unique intellectual property forms an important part of an investor’s overall investment decision. However, this was the first time I had heard investors say definitively that they wouldn’t even consider funding a company if it did not have patentable intellectual property.

This made a bit more sense to me with respect to Jonas, whose venture capital fund invests in only med-tech, biotech and pharmaceutical deals–companies whose success and failure rides on their scientific inventions and ingenuity. But the criteria made less sense to me with respect to John, who proclaims to be industry agnostic and has invested in deals that range from toys to new media and software.

According to Amy Goldsmith, a patent attorney with Gottlieb, Rackman and Reisman, P.C., investors prefer companies with patented (or patentable) technology for two reasons. First, in order to obtain a patent from the United States Patent & Trademark Office (USPTO), the governing body that issues patents in the United States, the company has to prove that its idea or invention is useful, new and that the technology is not obvious from what has been done before. In essence, the invention is prescreened by the USPTO to have good chance of being economically viable and that it is something that hasn’t been seen in the marketplace before. Good news for investors.

The second reason investors prefer companies with patentable technology is that once a patent is issued, the company has the exclusive right to use that technology for a period of 20 years. That is, management can prevent any other person or entity from exploiting their technology for commercial gain, reducing or eliminating competition.

For an investor like Anson, who expects that only one in 10 of the companies he funds will ever produce a return on his investment, patentable technology is one of the principal ways he increases his odds for a successful exit. “Most of the companies I fund are two people in a kitchen or garage” claims Anson. The companies Anson invests in need every competitive advantage they can get to survive. A “keystone” or “fundamental” patent, business terms for very strong patented technology, keeps competitors out of the market.

As opposed to a company with an “execution” business model, where the company’s success hinges on management’s ability to execute their business strategy faster, bigger and cleaner than their competitors (and where, however, a competitor can easily jump into the market to compete), a company with a business model built around one or more pieces of patentable technology can stop everyone in its tracks that tries to duplicate its products or services.

Says Anson, “unlike an execution company, if a company with a business built around a keystone patent makes mistakes or even fails in the execution of its business plan, it can still survive.”

Interestingly enough, Amy Goldsmith notes that she rarely, if ever, sees funded early-stage companies that have patents at the time of funding. The patent office is so delayed with respect to its evaluation of patent applications (according to Goldsmith, it can take three to four years for a patent to be issued), that companies are frequently past the early stages of their development by the time a patent is issued.

In lieu of having an actual patent issued or a patent application pending, Goldsmith suggests that VCs and angel investors may require funding candidates to retain a patent attorney to perform a “patentability search” prior to, or as part of, the investor’s due diligence investigation. During a patentability search, the attorney researches the USPTO’s database of issued and pending patents to see if someone else has previously applied for or received a patent for the technology in question. The result of the patentability search will determine whether a company has a good chance of obtaining a patent or if they need to scrap the idea and move on. Investors will rely on the results of this search when determining whether or not to participate in a deal.

John Anson is a bit more forgiving when it comes to requiring patentability searches or pending patents when he assesses a candidate for funding. Patent applications can be costly to prepare and often start-ups do not have the cash to pay for searches and applications. In this case, John relies on his extensive technological background to make his own determination as to whether the company’s technology has a reasonable chance of obtaining a patent. He researches the USPTOs database much in the same way that a patent attorney would. This information is available to the public for free at the USPTO’s website (www.USPTO.gov).

According to Dr. Wang in his presentation at the conference, the type of patent you obtain is also an important factor when investors assess whether they will make an investment in your company. The USPTO issues several kinds of patents, including design patents that protect the ornamental design of a functional item such as jewelry, furniture, beverage containers and computer icons; utility patents that protect the functionality of a given item; software patents; and biological patents.

However, according to Dr. Wang, investors have a certain amount of disdain for business method patents, which are a class of patents that disclose and claim new methods or processes for doing business.

Amy Goldsmith concurred with Dr. Wang’s assessment. It seems that the USPTO previously issued a significant number of business method patents and, as a result, patent owners had difficulty enforcing their rights under the patents. Further, according to Anson, because the description of the technology or method underlying the patent becomes public information within 18 months from filing, competitors can study a company’s business process and fairly easily design another process to go around the patented method. This actually puts the patent holder at a disadvantage as compared to never obtaining the business method patent at all.

The public’s easy access to your technology when you file and obtain a patent strikes a nerve with some entrepreneurs. I spoke with an entrepreneur recently who was holding off on filing any patent applications until he achieved some commercial momentum with his invention. He feared that once the details of his invention became public that a company in some far reaching province in Asia may try to steal his technology. Instead, he was going to rely on keeping his invention a trade secret for the time being.

Says Goldsmith, “depending on how easy your invention is to duplicate, there definitely is some truth that if your invention takes off, certain companies will copy it.” If you haven’t filed in Asia for a patent protection to prevent your invention from being copied, you will have little recourse.

According to Amy, the problem of enforcing patents in Asia is improving, but still isn’t great. “It will be another five to 10 years before we see a legal system that’s capable of enforcing patents, but it is getting better.”

My conversation with Amy Goldsmith was enlightening, and I learned a number of new things that would be important considerations for companies who want to protect their IP. These include:

? Budget. Make sure you have a budget in place to pay for searches and patent applications, which can start at $10,000.

? Timing. You only have one year from the use of an invention in commerce to file for your patent. If you’re thinking of filing, give yourself enough time to do searches and prepare the application.

? Scrutiny. According to Goldsmith, nearly 99% of patent applications will initially be rejected by the USPTO. The applicant (or his or her attorney or agent) must then appeal to the USPTO in order to demonstrate why the invention is patentable. This second step to the patent application process can be costly and is an expense that will be in addition to the $10,000 fee for services related to the application process.

? Expertise. Given the high percentage of patent applications that get bounced by the USPTO after the initial filing and the fact that you cannot make changes to an application (except to fix grammatical errors), even if you have a technical background, it’s in your best interest to retain patent counsel to prepare your patent application.

? Ownership. Patent applications can only be filed in the name of a person who invented the patent, not a company’s name. Therefore, if your employee has created an invention for your company, then you need to have invention assignment language in an employment contract or have at will employees (those without an employment contract) sign an assignment of inventions agreement.

? Monitoring. Because the US system for protecting patents is one of exclusion-no one else has the right to use the technology–it is the patent owner’s responsibility to make sure that others are not infringing on issued patent rights. It is prudent to put a system for monitoring your patented inventions in place and have a budget for enforcing your rights.

Interested in starting or funding a company that has a business model built around a piece of patented technology?

Got concerns about protecting your intellectual property?

Consider attending the seminar we are sponsoring on May 9, 2008, called “Patents & Trade Secrets: How to Protect Your Company’s IP”.

Amy Goldsmith will be our featured speaker. Details are included in this month’s newsletter.



Andre

The Most Popular Search Engine Optimization and Local SEO

Wednesday, April 8th, 2009
seo hosting
meenakshi gupta asked:


If you are small business owner who is attempting to figure out the best way to implement search engine optimisation (SEO) and your target audience only consists of your local geographic location, luckily there is a way to make your efforts more effective, techniques that will see you listed higher faster.

Not many people realise that local SEO can be implemented in order to ensure your site is indexed in the correct geographic location. Google is the most popular search engine however the results it displays on Google in the UK and the results it displays on Google in America are significantly different.

You see Google places massive emphasis on relevance therefore what would be the point in showing an American company to a British audience? It is for this reason that Google takes into account local search engine optimisation (SEO) and your competition will consist of those companies targeting the same keywords in the same location as you. I want to run through a few ways of ensuring your site is locally optimised. for more detials:-www.sitemap-makers.com.Two factors Google consider when deciding where your site should be indexed is you top level domain and your hosting locality. So to ensure you are listed in the correct index, make sure your domain represents your target country ie. uk - United Kingdom Com - USA - CA - Canada etc…

The other factor is your hosting account. Google will use the IP address of your site to establish where it should be indexed. for visit detials:-www.greatseosecrets.com.This is more powerful than the above factor therefore if your hosting account is in the US but you have a co.uk domain, your site will be listed in the com index.

Another of enhancing your local SEO, is to link to other local sites, look for government sites, business directories, contact pages and other businesses within the area to link to. This will have a dramatic impact on where your site is indexed and the position of your site. Also try and write your content for the people in the area you are targeting, not every English speaking country uses the same phrases or slang. This will not help your search engine optimisation (SEO) results but will help your visitors become more profitable.

Another way of making sure your site is locally targeted is by submitting your site to Google webmaster tools and using the settings to select the country your site is targeting, this is very effective and you should see results within the first month.



George

Tucson Business, It’s About What You Want

Thursday, February 26th, 2009
class c ip
Keith John Gill asked:


Tucson AZ, it is one of the fastest growing “High-tech” business communities in the nation. With this fast growth comes a greater demand for flexible, scalable, intuitive, feature rich, customizable, and economical options for business class data and voice solutions.

The interesting thing though is that this “demand” is born more out of what is “wanted” than what is really “needed”.

I represent a large competitive local exchange company (CLEC) where I focus on the local Tucson AZ business community. It is my job to give business owners and principles what they “want” not necessarily what they need. Often times what they “want” is also what they “need” but not all the time. But what a business “needs’ is never as nearly important as what they “want”

Think of this “need / want” dynamic on a generalized personal level. Do people generally more often buy and consume less healthy white bread or healthier whole wheat bread? Statistically people more often buy and consume white bread…Why? Because it is what people “want” not what they “need”. Get it?

So how does this apply “need / want” dynamic apply to the Tucson business community and specifically to business class data and voice solutions where my expertise comes into play?

There are quite of few choices locally here in Tucson AZ for a local Tucson business to use as their data and voice provider. You have Qwest which is the legacy, “incumbent local exchange company” or ILEC, then a handful of other “competitive local exchange companies” CLEC’s such as Cox and Comcast and then a small group of service resellers and other companies that exist solely in the IP world that offer private network IP based services.

Anyone of these choices can fill the “need” to get the job done for the local business owner. But the real question is what does the business owner “want”? What are the rising trends? And who can consistently provide for these “wants” and rising trends?

Based on my field tested experience and research these are the trends and “wants” that I see as on the rise among Tucson businesses in regards to their voice and data solutions.

1. Scalability: Businesses want the flexibility and the choice to logistically scale their data and voice needs as their business grows and not be locked into an “all or nothing” type of solution. A popular voice and data solution that is not scalable enough for a lot of business are legacy, copper wire T1 lines. A full T1 in the Tucson metro area can cost anywhere from $400 to $700 per month before mileage charges. T1’s also offer a maximum of 1.544Mbs of fully symmetrical bandwidth and nothing more. If a business owner ever wants more bandwidth they have to bring in a whole new sole and separate T1 and another $400 to $700 per month. Now what if a business does not need a full 1.544Mbs of data connectivity right away because they are a new and growing business? In this instance a T1 does not offer the scalability nor the flexibility that some businesses “want”.

2. True Local support and local point of contact: This is something I hear a lot. Local business owners and managers are tired of calling support or service and getting connected to someone in another state (or worse another country) who has no real relationship or vested interest in solving an issue in a painless and timely manner. Tucson business owners want the personal relationship and for vendors to truly understand and relate to a given “want”.

Tucson Businesses want personal, high-touch, one-on-one, and fanatical customer service and a local person that they can form a true professional relationship with.

One business owner told me that he loves that I can be the local Tucson based point of contact because if anything goes wrong with his voice and data connections, for his mission critical applications, he likes not having to go travel very far to find me and “punch me in the face…” . Of course he was being sarcastic….I think?

3. Ala Carte service and flexibility: Tucson business owners “want” to be able pick and choose the services and products that they truly “want” and not be locked in having to take a certain level of service before being able to get a certain feature or product with a whole bunch of other ancillary services that they may never use.

4. Custom solutions: Tucson businesses are extremely diverse and not one particular “off the shelf” solution will fit every business. Tucson Businesses want to be able to have the choice of a custom fit / custom engineered solution for their data and voice solutions.

5. Choice to bundle services and have one vendor: Tucson business owners love to “bundle”. Practically it makes sense NOT to layer costs spread out among several different vendors. Tucson business owners hate having to pay up to 4 different vendors for their data, voice and HD video needs for their businesses. Being able to write one check and have one point of contact is not only convenient but it also saves a lot of lost time and frustration which in turn creates more productivity and profitability

6. Service and feature that cater to mobility and telecommuting: Tucson Business are moving away from the full time, static “brick and mortar” locations and are increasingly become more mobile in their business practices. Hence Tucson businesses want their data and voice solutions to be as mobile as they are like “digital voice service” with such features as “find me / follow me”, “call hunt”, “simultaneous ring” etc. Likewise on the data side Tucson business owners want the ability to access files and folders on their own private network remotely. Be it a virtual private network sessions or setting up a wide area network Tucson business owners need access from any location at any time they need it.

Also, I have noticed that an increasing amount of Tucson businesses are employing home workers or “telecommuters”. Especially those companies that employ a large customer support or technical support work force. To me this is a great thing. Automobile traffic is becoming an increasing nightmare in Tucson not too mention gas prices. So if more people can effectively work at home the better it is for everyone.

Being that “telecommuting” is becoming more of a growing trend for Tucson business, business owners want features and service that support this trend. Such as remote call forwarding, remote VPN access or having a wide area network or WAN for short.

7. Several different price points and bandwidth tiers to choose from: This ties back in with scalability and flexibility. Tucson business owners do not want to be locked into an “all or nothing scenario”. Tucson business owners want an economical solution that is fluid and can scale and grow as their business grows. Not all businesses want a full T1 data and voice connection to begin with when starting out and some business want a lot more than what a T1 can provide once their business grow and evolves.

8. True understanding of Personal Business WANTS: Did you ever meet someone who tried to serve you vanilla when you never “wanted” anything but chocolate. Vendors and sales people have gotten a bad reputation for constantly trying to pound a square peg in a round hole all because they don’t take the time to truly listen and understand your “wants” as a business owner. Most vendors try to constantly give you what they think you “need” but never address what you want.

Now, there are several different “wants” and growing business trends here in Tucson AZ in regards to data and voice connectivity but these are the most common I have run across.

So now that we have uncovered the growing trends for Tucson Business in regards to data and voice connectivity and what they “want” (not what they need) how does a business choose a vendor that can consistently deliver on these most common “wants” and trends? Very carefully, that’s how.

Never sign anything unless you are sure your potential vendor is going to be able to consistently deliver on your business “wants”. Again, it is my job to give Tucson businesses what they “want” and I will be the first one to tell you that I can not deliver something and recommend who can. Most times I and the company I represent are the best choice. But sometimes we are not.

Remember, it’s about what you “want” not what you “need…Now go get what you want.



Charles

The Most Popular Search Engine Optimization and Local SEO

Saturday, May 24th, 2008
seo hosting
meenakshi gupta asked:


If you are small business owner who is attempting to figure out the best way to implement search engine optimisation (SEO) and your target audience only consists of your local geographic location, luckily there is a way to make your efforts more effective, techniques that will see you listed higher faster.

Not many people realise that local SEO can be implemented in order to ensure your site is indexed in the correct geographic location. Google is the most popular search engine however the results it displays on Google in the UK and the results it displays on Google in America are significantly different.

You see Google places massive emphasis on relevance therefore what would be the point in showing an American company to a British audience? It is for this reason that Google takes into account local search engine optimisation (SEO) and your competition will consist of those companies targeting the same keywords in the same location as you. I want to run through a few ways of ensuring your site is locally optimised. for more detials:-www.sitemap-makers.com.Two factors Google consider when deciding where your site should be indexed is you top level domain and your hosting locality. So to ensure you are listed in the correct index, make sure your domain represents your target country ie. uk - United Kingdom Com - USA - CA - Canada etc…

The other factor is your hosting account. Google will use the IP address of your site to establish where it should be indexed. for visit detials:-www.greatseosecrets.com.This is more powerful than the above factor therefore if your hosting account is in the US but you have a co.uk domain, your site will be listed in the com index.

Another of enhancing your local SEO, is to link to other local sites, look for government sites, business directories, contact pages and other businesses within the area to link to. This will have a dramatic impact on where your site is indexed and the position of your site. Also try and write your content for the people in the area you are targeting, not every English speaking country uses the same phrases or slang. This will not help your search engine optimisation (SEO) results but will help your visitors become more profitable.

Another way of making sure your site is locally targeted is by submitting your site to Google webmaster tools and using the settings to select the country your site is targeting, this is very effective and you should see results within the first month.



Gregory